Visual Identity and Branding Communication
This visual brand identity for Rachid Sleiman, Marketing Consultant & Trainer, adopts a minimal yet unique approach. The typographic logo creatively merges two aspects of his cultural background, reflecting his personal and professional identity.
In designing this brand, I focused on utilizing white space to keep the attention on the main visual elements, such as the logo. A single shade of blue was chosen as the primary color, conveying a sense of trust and reinforcing the brand's overall image.